Snap, Shop, Save
Immersive photo booth experience
Research: Brand study
Role: Brand Research, Design Strategist Interaction Design, Creative Technologist
Duration: 5 weeks
Skills: Figma, Rhino, Adobe Illustrator & photoshop, Generative AI prompting, 3D Printing
Brand Essence
Efficiency & Enjoyment
Delightful
Authentic & Warm
Amplifying brand's freshness and playfulness, in an engaging setting that captures Instacart’s unique value, this pop-up embodies the same spirit—fostering moments of connection and joy that can be shared and remembered.
Brand pop-up goals
Provide an unforgettable shopping experience.
Showcase Instacart’s diverse offerings to position it as a versatile, one-stop solution.
Concept
"Where Shopping Brings Out Your Smile"
This pop-up offers people the opportunity to engage with Instacart in a fun, interactive way that aligns with their lifestyle and needs.
Experience
Pre-Event & Awareness
Carrot-shaped markers around Pittsburgh prompt app downloads. A pop-up widget allows users to register for a customized experience.
Arrival & Booth Exploration
Upon arrival, visitors encounter photo-friendly pods filled with large props that encourage interaction and capture the expanded Instacart range.
Photo Capturing & AR Experience
Fun photo setups with AR overlays reveal exclusive discounts, enhancing each photo with digital Instacart product details.
Other themed booths include a Food Booth and Home Essentials Booth with giant props.all booths create hands-on experiences.
End Experience
Visitors redeem tokens for discounts in-app, with bonus rewards for those sharing on social media, extending engagement beyond the event.
KPIs
Measures of success include app downloads, token redemptions, visitor feedback, and social media impressions.
User Journey
Site Selection
Located at Schenley Plaza, Pittsburgh, to engage high-traffic, diverse audiences in a social, accessible setting.
Prototyping the AR booth experience
What I learnt
The Instacart project taught me how to translate brand values into immersive, interactive experiences that balance convenience, accessibility, and engagement. I learned to design frictionless interactions, integrate physical and digital elements seamlessly, and craft a cohesive narrative that enhances brand perception.